Graphic Design II Project FALL 2020
Guess Who's Back!
Skills: Adobe Illustrator, Adobe Photoshop, Research, Concept Development
Quiznos was one of the pioneer sandwich chains that revolutionized the quality in which sandwiches were sold, both in their quality and value.
As an academic venture, I was tasked with creating a new brand identity for Quiznos to help convey the company's values and mission to a new generation. For the mark and the identity, I looked into the history of Quiznos, with a little history, I put a twist on it to bring back the Quiznos that once was for a new Generation.
The goal was to make sure we made the brand stand for something, and I narrowed it down to these 5 words that the brand needed to evoke visually.
With the new goals set in place, there was a clear direction to go and take a look back at the brand's history and reimagine the mark and colors based on what was already done, but bring it to this modern era.
In the end, once I got the typograph, the brand identity down to the mark, all that was left was to make sure that there was life brought into the campaign, and that's where I started to have fun.
